Fair questions.

Arcus shows CMOs, founders and executives at entertainment and lifestyle brands where their marketing money is working. It connects what their teams know, from sales, CRM and fan data to ads and agency reports, with what people say online, in one place the brand owns, and answers any question with the whole picture. Arcus doesn’t make ads or buy media.

CMOs, marketing leads, founders and executives at studios, streamers, drinks, games, music, fashion and beauty brands. Especially teams whose data sits in pieces and who don’t have a data team of their own.

Both. Arcus is our own product, and our engineers set it up inside your systems and run it with you. You don’t get a login and a manual: we connect your data into one place inside your own setup and keep it running. You ask questions, and answers land in Slack, email or Sheets. What we build is yours to keep.

Every system that holds a piece of your marketing: sales, tickets or sign-ups; players, viewers or app usage; email, CRM and customer data; retail and partner data; your ad and social accounts; agency reports; and any listening tool you already use. It all goes into one place you own.

No. We do the data work. You get the answers.

Yes. We read Reddit, TikTok, YouTube, X, Instagram, Facebook groups, Discord, Twitch, Kick, Google Search, Goodreads, Fable, reviews and more, count what comes up, and line it up with your own sales and customer data.

Yes. Arcus works from whatever your results are: tickets, streams, sign-ups, viewing, retail sales or distributor depletions. We line up what each channel reports against those numbers, count each result once, and tell you where the data is too thin to call.

Yes. We line campaigns up with the sales data you have, whether that’s retailer data, scan data or depletions from distributors, by week and by region. Retail data usually arrives later and in less detail, so some answers need a test where you run ads in some regions and pause them in others, then compare sales. We’ll say when.

Conversation on its own tells you what people say. Your own numbers tell you what they do. Lined up, you can see which topics, formats and creators move sales, tickets, sign-ups or streams, and which ones only get talked about.

One question, answered with your own numbers and what people say online: which spend paid off, which posts work, what your audience says, or anything else you need to know. You get a few slides with the answer on top, ending on what to keep, test and stop, plus a 30-minute walkthrough.

Your question, access to the accounts it touches, and 30 minutes for the walkthrough. Usually that means your own numbers (sales, tickets, sign-ups or viewing) and any ad accounts involved.

Yes. No card. If you want everything connected afterward, we talk about that then.

We tell you the turnaround before we start, and email you when your answer is ready.

We walk you through it on a 30-minute call. If it’s useful, we scope the setup and the monthly work for your brand and send you a quote. If not, the answer is yours to keep.

If one of them has to grant access to an account your question touches, we tell you before we start. You decide who sees the answer.

Most are. We work with what you have, note what’s missing, and tell you which findings are solid and which are directional. A gap in your data is a finding too.

About three months from kickoff to everything connected. You approve each step, and answers arrive along the way.

Most answers fall into four kinds: spend reports, content reports, audience reports and market reports. You can ask anything else too. Each answer is a few slides with the answer on top and what to keep, test and stop at the end.

On a schedule you choose, or whenever you have a question.

No. We connect to what you already use.

Trying it is free. If you want everything connected after that, we scope the setup and the monthly work for your brand and quote it once you’ve seen your free answer. The Pricing page explains how it works.

A few slides. The answer is on top, then the evidence, then a short list of what to keep, test and stop. The last slide says what to know before quoting a number: small samples, missing data, anything that limits the call. In a real Arcus content report for a hard seltzer brand, that meant marking any content type with fewer than four posts as directional.

Most of it comes at the start: a kickoff, access to the tools you use, and a few short calls during setup. After that, it’s asking questions, reading answers and a walkthrough when you want one.

The person who owns the budget, usually a brand or marketing lead. During setup, it helps to have someone who can grant access to sales data, email or CRM, and ad accounts. Nobody needs to be technical.

Anyone on the team can ask a question when one comes up, like whether to book a creator again or what fans said about a launch. Answers land in Slack, email or Sheets, with a walkthrough if you want one. Regular answers arrive on the schedule you choose.

No. Attribution hands out credit. We check whether the credit holds up: every reported result is matched against your own numbers, so each one counts once. When you need to know whether something caused a sale, we run a simple test: show it in some regions and not others, then compare.

A person on our team reads every answer before you do and writes up what it means. The AI can only do jobs we’ve approved, and every step is logged.

We tell you who at Arcus will work with your data before we start, and you decide who else sees what we find. The Security page has the details.

Access to the tools that hold your own numbers (sales, tickets, sign-ups or viewing), your email or CRM, your social accounts and the ad accounts you or your partners run. You approve exactly what we can access before we connect anything. When you try it free, we only need the accounts your question touches.

In one place you own, inside your own setup. Before we connect anything, we tell you what, if anything, we keep outside it. The Security page covers how we handle access, how every step is logged, and which jobs the AI is allowed to do.

Wherever your audience talks in public: Reddit, TikTok, YouTube, Instagram, X, Threads, Bluesky, Facebook groups, Discord, Twitch, Kick, Google Search, Goodreads, Fable, Letterboxd, IMDb, Rotten Tomatoes, Steam, Roblox, Spotify and podcasts, Substack, Pinterest, reviews and trade press. We pick the places that matter for your brand.

We count specific things: the words people use, the formats they reward, the complaints that keep coming back. In a real Arcus audience report for a streaming service, we counted 6,622 comments and found one word in 62 was slang. A person checks the labels, because sarcasm and in-jokes fool automated sentiment. If you already have a listening tool, we plug it in.

Turn it into what to make next. A real Arcus audience report for a streaming service ended with four rules for the brand’s voice, each backed by counts, like replying to fans’ jokes instead of starting your own. Where we can, we check a listening finding against your own numbers before you act on it.