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Real questions. Real answers.

Three real brands brought us these questions, and we took their names out. Each answer is a few slides: the answer on top, the numbers behind it, and what to keep, test and stop.

  1. 2.4×

    the account’s average views, for one type of post

    Content report

    Hosting hacks get watched.

    Which of our posts actually work, and what should we make next?

    A hard seltzer brand. We sorted every Instagram and Facebook post from one summer campaign by what was on screen, then scored each kind against the brand’s own account numbers.

    See the answer

  2. 42×

    the views for an acted-out bit vs. a sincere post

    Audience report

    They write five-word lines. Brands write hashtags.

    How do young men really talk, and what do they say about us?

    A streaming service. We counted what men 18 to 24 post and comment on TikTok, Reddit, YouTube, X and Instagram, then ran the same count on the brand’s own posts.

    See the answer

  3. 157

    sources behind ten slides. Every number links to its page

    Market report

    Retail didn’t eat online at any of the five.

    Will retail eat our online sales?

    A skincare brand moving into retail. We traced five direct-to-consumer brands that scaled into retail through the public record, set the brand’s own public numbers against them, and sourced every number.

    See the answer

What’s yourquestion?

Pick the question you’re least sure about. We answer it with your own numbers and what people say online, then walk you through it in 30 minutes. Free, no card.

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