Press.
Writing about whether marketing works, how audiences talk, or brands moving into retail? We connect a brand’s data, count what people say about it online, and show where every number came from. We’re happy to show our work.
Boilerplate (50 words)
Arcus helps entertainment and lifestyle brands see where their marketing money is working. It connects the data a brand’s teams have, from sales and CRM to ad accounts and agency reports, with what people say online, in one place the brand owns, and answers any question with the whole picture.
One-liner
Arcus connects every piece of your data, plus what people say online, into one place you own, and shows which spend works. If it can’t be checked, it doesn’t count.
Fast facts
- Website: usearcus.ai
- Start: try it free on one question, with a 30-minute walkthrough
- Setup: about three months to connect everything into one place inside the brand’s own setup, and the brand owns it
Who to talk to.
| Name | Title | Ask them about |
|---|---|---|
| Nazeem Ahmed | Chief AI Officer | How Arcus uses AI to count conversation, and the limits on what it can do |
| Min Kwak | Chief Revenue Officer | Budget decisions, and what to test before moving money |
| Devin Min | Chief Product Officer | What goes in an Arcus report: content and audience findings |
| Brendon Ghaderi | Chief Technology Officer | Connecting a brand’s own data, security, privacy, and tracing every number to a source |
What we can talk about.
Finding the spend that isn’t working
How brands see which marketing pays off, using data they already have, with each result counted once.
Proof of cause without the math
What a regions-on, regions-off test is, when a brand needs one, and what it can and can’t tell you.
How audiences talk, counted
Reading thousands of public comments and counting what people say, instead of skimming a word cloud.
Watched or shared
Why some posts get watched and others get passed on, and why a platform average can mislead.
Brands moving into retail
What happened to online sales at five brands that went from online to thousands of retail doors.
Why marketing data sits in pieces
Sales, viewers, email and agency reports each live with a different team. What that costs a brand, and what changes when it’s all connected.
Client research is shared only with the client’s written approval. We don’t comment on specific clients’ results.
Brands we’ve worked with
Our name
Write it as “Arcus”.
Contact
Interviews and data requests: hello@usearcus.ai. Anything else: book a call.